WELLS FARGO

As technology disrupts industry after industry, few have been impacted to the degree that the banking industry has. With new convenient ways to access and manage money, especially online and through digital platforms, Wells Fargo needed to demonstrate its relevance to millennials - who often feel like they don’t need a bank.

This millennial audience is all about living in the moment, making moves on the go, having on-demand access to anything and getting things done, whenever and wherever they need to. This definitely includes their finances.

While competitors focused on tools and product, our strategy took us to new territory. We focused on what matters most - the end benefit. Instilling the confidence that Wells Fargo is the bank to help them get their banking done.