CARTER’S
Fun is Back In Style
Most marketing efforts in the children’s apparel category focus on ways parents can outfit their children fashionably. When Carter’s tapped Quantasy to help launch their summer line, we honed in on a more relevant truth - parents want to see their kids own their style. More importantly, kids look forward to showing off their stylish creations.
More and more we are seeing this shift from parents who used to pick out clothes for their children. Today’s parents are more interested in allowing their kids to be the arbiter of their own style. Carter’s mix and match lines give parents the opportunity to win on both fronts. A selection of pieces that are fashionable, with free reign for the kids to express their own style.
